20 March, 2012
category: Biometrics
DigitalPersona Inc. announced that tanning salon company Zoom Tan has integrated DigitalPersona U.are.U Fingerprint Readers into the company’s customer- and employee-facing ZoomPay software.
With ZoomPay, salon members can use their fingerprint to sign-in for tanning sessions and make purchases without the need to bring their credit cards or membership information to the salon. Similarly, employees can use ZoomPay to clock in.
Zoom Tan has 31 locations throughout Florida and New York. Previously, Zoom Tan discovered that many of their members often come directly from the gym without their credit or debit cards, which limited their ability to make purchases at the tanning salon. To better serve their customers, Zoom Tan created ZoomPay, a biometrically-enabled software application that enables customers to keep their card information safely on file and purchase products with the touch of their finger.
In addition to enabling more purchases by members, biometrics also significantly reduced fraud at Zoom Tan salons. Members were knowingly and unknowingly sharing their membership information with friends and relatives. With fingerprint biometrics, only properly-registered members can sign-in for tanning sessions.
In addition, Zoom Tan adopted biometrics for employee time and attendance management. This has enabled employees to accurately get credit for their shifts while preventing them from fraudulently clocking co-workers in and out.
