Villanova University set up a lottery system to help manage demand for its popular men’s basketball games. There is a point system where the student earned points for attending basketball games, says Read Winkelman, vice president of sales at CBORD. Each game attended earns the student points and the greater chance that they will receive tickets to attend additional games.

“The original application was to make sure students were using student tickets and not selling them to other folks, but the university has been able to take this and create a loyalty program to help encourage students to support athletics,” he says.   

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