TX grocery store chain adopts Bling Nation’s m-payment platform
10 November, 2010
category: NFC
Bling Nation announced that Brookshire Grocery Co., one of the largest regional grocery chains operating in Texas, Louisiana and Arkansas, will pilot Bling’s mobile payment platform in its Mt. Pleasant, Texas stores.
With Bling Nation, Brookshire customers will be able to tap-and-pay for their purchases using mobile phones equipped with a contactless BlingTag. Users will also be able to earn bank rewards, saving five percent with every transaction up to $100.
Brookshire’s joins dozens of businesses in Mt. Pleasant that are already using Bling Nation’s platform. Customers with a checking account at local community banks, such as American National Bank and Guaranty Bond Bank, can now sign up and activate a BlingTag, a quarter-sized microchip sticker that adheres to the back of their mobile phone at any Brookshire’s store and at Bling Nation kiosks.
Each time a payment is made using a BlingTag, the consumer receives a transaction confirmation and account balance by text message, and loyalty rewards points are automatically tracked.
“Bling Nation has had a large amount of community support and success in Mt. Pleasant, and now we can expand these capabilities to our customers,” said Tony Mize, Store Director of Brookshire’s #16 in Mt. Pleasant. “Through this introductory program, we are bringing the convenience of mobile payments for our busy customers to pay for groceries, while earning bank rewards with just one tap of their phone.”