RTLS market at US$1.26bn by 2011
There are several alternatives as far as simple locating technologies are concerned. However RTLS has a key role to play where real-time data is essential and when the assets need to be located while in transit. Growing disloyalty among consumers with regard to shifting brands, as well as higher aspirations of companies to increase profit margins, the aggressive approach of the US government toward homeland security, and emerging laws and regulations concerning consumerism, have all nurtured the growth of RTLS.”