RR Donnelley, a provider of print, digital and supply chain solutions, announced the introduction of new RFID and NFC production capabilities as part of its printed electronics initiative.

These new capabilities enable the company to provide customers with unique printed NFC and RFID tags that can be embedded in an extensive range of products that RR Donnelley produces, including retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more.

RR Donnelley’s Digital Solutions offering is positioned to help customers create and execute extended consumer experiences. For example, the company can produce interactive retail displays that direct customers to mobile optimized sites featuring content marketing and video, and even provide response analytics about the programs’ effectiveness.

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