Reach Media Group (RMG) is partnering with Blue Bite to bring NFC technology to 75,000 of RMG’s digital out-of-home (DOOH) screens in San Francisco, New York, Chicago, Los Angeles and Boston, according to ReadWrite Mobile.
RMG’s NFC-enabled digital screens, which will be deployed in malls, theaters, bars, clubs, gyms, airplanes, taxis, etc. later this year, will allow advertisers to display video ads that users can tap with with their NFC phones to receive coupons, discounts, exclusive information and more.
RMG will roll out its first screens in San Francisco. Viewers will be prompted to tap one of Blue Bite’s NFC mTAGs following a video ad to receive additional information on the product directly to their phone. The first sponsors of the new program are Hotels.com and The New York Times.
Blue Bite’s tags, which are supported on iPhone, Android, BlackBerry, Symbian and Windows phones, can also be accessed via bar code scan, for those without NFC.
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