NFC posters set for commercial release
14 November, 2007
category: Contactless, Financial, NFC
Establishing a new standard for consumer-based one-to-one marketing, ViVOtech is rolling out the commercial release of their ViVOplatform&rade; Smart Poster Management Software (VpSPm). VpSPm is a one-on-one mobile marketing software system that enables merchants to drive business through the creation, management, and delivery of personalized and context-sensitive information to consumers’ mobile phones. The platform allows businesses to broadcast promotions, products, and make coupons directly available to consumers on their NFC-capable mobile phones through interaction with “smart posters.”
ViVOtech Releases Commercial-Grade NFC Smart Poster Management Software Following Successful Field Trials Across the Globe
Next-Generation NFC Mobile Marketing System Enables Merchants to Drive Customer Traffic Through Personalized and Location-Based Promotions, Incentives
SANTA CLARA, Calif.–Establishing a new standard for consumer-based one-to-one marketing, ViVOtech, the leading provider of Near Field Communication (NFC) mobile promotions & payments software and Contactless terminals is rolling out the commercial release of their ViVOplatform™ Smart Poster Management Software (VpSPm). VpSPm is a one-on-one mobile marketing software system that enables merchants to drive business through the creation, management, and delivery of personalized and context-sensitive information to consumers’ mobile phones. The platform allows businesses to broadcast promotions, products, and make coupons directly available to consumers on their NFC-capable mobile phones through interaction with ‘smart posters.’
“ViVOtech pioneered NFC technologies to help connect merchants with their customers. VpSPm-based NFC smart posters represent this next level of consumer opt-in marketing, delivering a very high touch approach to consumer marketing. By creating technology that completes the entire lifecycle of retail transactions, ViVOtech is enabling merchants and card issuers to quickly and easily deliver personalized and location-based value to their customers. By offering convenience and speed in the check out line, we are driving businesses to increased profitability,” said Michael Mullagh, ViVOtech CEO.
Smart posters are similar to traditional posters or billboards but are logic enabled by having one or more NFC tags mounted on their back side. When an NFC mobile phone is waved directly at a smart poster, the device communicates with the NFC tag to receive a message, connecting to the VpSPm backend system using a wireless data network. Consumers merely wave their NFC phones at smart posters and other NFC-enabled media to download personalized incentives and promotions redeemable at local stores and other participating merchants that have ViVOtech Contactless terminals and readers.
VpSPm has been used together with ViVOtech’s ViVOnfc over-the-air (OTA) provisioning solution and ViVOpay contactless payment readers in over a dozen successful pilot programs around the world with major players that are pioneering the NFC payments and promotions ecosystem.
Some of ViVOtech’s key highlights include:
- First global pilot of NFC mobile phone promotions/coupons provisioned through smart posters and over-the-air infrastructure, using electronic redemption at Point of Sale in Taiwan in February 2007.
- Roll out of smart poster-based promotions, coupons and product information during field trials in 2006 & 2007 in Hong Kong, New York, and Singapore markets.
The latest commercial version of the VpSPm allows merchants to personalize offers based on a customer’s profile and purchasing behaviors, to track and accumulate the level of customer usage. This provides merchants and card issuers with unparalleled levels of business intelligence to allow them to deliver the very best in intimacy and value to their customers.
About the ViVOplatform Smart Poster Management System
The ViVOplatform Smart Poster consists of the following components:
- Smart Poster with Programmable NFC tags
- ViVOplatform Content Management Server to manage poster content
- ViVOplatform Coupon Server to configure, deliver and redeem coupons
- ViVOnfc OTA infrastructure to provision the contents to the NFC Phone
- ViVOwallet to download, store and present coupons for redemption at POS
- ViVOpay readers integrated with POS to redeem coupons
The commercial release of VpSPm software will be available in 1st quarter of 2008
About ViVOtech
ViVOtech (http://www.ViVOtech.com) is the market leader in NFC mobile payments, promotions, over the air (OTA) provisioning infrastructure software, transaction management software, NFC smart posters and contactless terminals. These innovative solutions allow millions of consumers to make contactless payments with radio frequency-enabled credit/debit cards, key fobs and NFC mobile phones. ViVOtech’s products are used by some of the most prominent retailers worldwide with close to 330,000 contactless terminals shipped in 27 countries. In 2007, ViVOtech was named #1 in New ABI Research Contactless reader ranking. ViVOtech was also recognized as Top Contactless Payment Technology Vendor in Aberdeen Group’s “Retail Contactless Payment Report.” ViVOtech has received strategic investments from First Data Corporation, a leading provider of electronic and payment solutions for businesses worldwide, NCR Corporation, a leading global technology company helping businesses build stronger relationship with their customers and Motorola, known around the world for innovation and leadership in wireless and broadband communications. All three companies use ViVOtech technologies and systems to further their contactless/NFC offerings.
