NFC poster trial underway in the underground
24 August, 2007
category: Contactless, NFC
Transport for London (TfL) is piloting information system centers around the Blackfriars Underground (subway) station that offer maps, directions and travel advice transmitted to mobile phones. The three-month trial will see near-field communication (NFC) technology embedded in 19 ‘touchpoint’ posters around the station which can interact with NFC-enabled phones. When a NFC-enabled handset is placed against the smart poster, it will pinpoint the location of the passenger and transmit detailed and up-to-date information about their journey. The project, named VORTIX (Visualization of Real-time Transport Interchange), is a collaboration between TfL, Imperial College London and transport intelligence company Kizoom. The project was developed by NXP Semiconductors and Sony, according to Transport Briefing.