UK-based Juniper Research released a study that predicts retailers will have issued almost 3 billion mobile coupons to customers by 2011. The study also predicts that mobile ticketing will become more popular over the next few years, with 2.6 billion tickets worth $87 billion, delivered by 2011.
The study attributed the increased interest in mobile coupons and ticketing to new NFC technologies. The technology is cheaper for vendors than using paper tickets, and mobil coupons are showing a higher conversion rate and added security.
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