The new enterprise mobility business from Motorola, Inc. (which used to be Symbol, back in the day) and Avery Dennison Corporation announced a so-called “strategic relationship.”

Avery Dennison RFID will supply its EPCglobal Gen 2 RFID tags (and with those tags, its inlay manufacturing capabilities) to Motorola, increasing the speed of RFID deployments and availability of RFID products to large markets.

Motorola will offer AD its hardware and tag design expertise. The behemoth plans to start shipping Avery Dennison-supplied Gen 2 tags in the second half of 2007.

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Motorola and Avery Dennison Announce Strategic Relationship to Deliver RFID Solutions

[05/02/07] The new enterprise mobility business from Motorola, Inc. and Avery Dennison Corporation announced a strategic relationship under which Avery Dennison RFID will supply EPCglobal Gen 2 RFID tags to Motorola, increasing the speed of RFID deployments and availability of RFID products to large markets.

The agreement aligns Avery Dennison’s high-quality, cost effective inlay manufacturing capabilities with Motorola’s hardware and tag design expertise. Motorola will now be able to more quickly and efficiently fulfill the growing demand for its portfolio of custom RFID tags, including its high-performance airline baggage tag and durable tags for asset tracking. In addition, by working together on RFID solutions, Motorola and Avery Dennison will be able to optimize RFID systems for successful real world deployments.

Motorola is an industry leader in RFID with an innovative portfolio of products and solutions, including one of the first deployed EPC-compliant RFID handheld readers, fixed RFID readers and packaged RFID reader systems. Avery Dennison RFID leverages its company’s expertise in high volume, roll-to-roll manufacturing to produce high-quality RFID inlays – a critical link in any RFID system.

“Together, Motorola and Avery Dennison can build on successful customer engagements with an even stronger reader-and-tag solution” said Joe White, vice president of RFID marketing and business development for the enterprise mobility business, Motorola Networks & Enterprise. “Motorola’s broad portfolio of intellectual property in EPC RFID tags and readers, combined with Avery Dennison’s expertise in high-volume inlay manufacturing, will provide Motorola customers with a reliable supply of quality, high-performance RFID tag products.”

“Avery Dennison is pleased to be aligned with Motorola in bringing real-world RFID technology to the marketplace,” said Bob Cornick, vice president and general manager of Avery Dennison RFID. “By working together, Avery Dennison and Motorola will enable customers to better manage their assets and enhance their return on investment in RFID.”

Motorola plans to start shipping Avery Dennison-supplied Gen 2 tags in the second half of 2007.

About Motorola

Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks – along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.9 billion in 2006. For more information about our company, our people and our innovations, please visit www.mot orola.com.

About Avery Dennison

Avery Dennison is a global leader in pressure-sensitive labeling materials, office products and retail tag, ticketing and branding systems. Based in Pasadena , Calif. , it is a FORTUNE 500 Company with 2006 sales of $5.6 billion and more than 22,000 employees in 49 countries. Avery Dennison RFID, a business unit of Avery Dennison Corporation, manufactures and markets RFID inlays through a network of label converters to serve the consumer packaged goods and pharmaceutical industries, as well as the U.S. Department of Defense. With design, testing and manufacturing facilities located in the U.S. and Europe , Avery Dennison RFID is a leading provider in the globa l RFID marketplace. For additional information about Avery Dennison RFID and the company’s complete product portfolio, visit www.rfid.averydennison.com.