“McDonald’s and Wal-Mart Stores quickly said they did not believe they had received meat from the animal.
And almost as soon as Ms. Veneman finished her news conference, officials of the National Cattlemen’s Beef Association began a conference call to seek to reassure consumers. Terry Stokes, the chief executive officer of the group, referred to a “triple firewall” to prevent the introduction or spread of the disease.”
At this time, the destination of the meat from the suspected animal and the farm it was raised on is unknown. New food supply tracking technology could provide the information badly needed by major corporations and consumers alike and possibly hault an expensive recall.