The Zitouna Bank in Tunisia has selected Gemalto’s Dexxix Instant Issuance solution for personalization options to its customers, making it the first bank in the country to offer technology with its payment cards.

Gemalto, in cooperation with local system integrator Bull Tunisia, has installed the personalization stations, software and equipment, in ten Zitouna branches around the country and has made the service immediately available to all of the bank’s customers. Those who sign up with accounts will leave the bank with a personalized EMV payment card in-hand. The bank sees the new technology as a incentive to secure customers subscription into payment card options and hopefully provide those unbanked with immediate solutions and services.   

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