Gemalto street survey in Dubai reveals growing desire for contactless technologies
14 May, 2013
category: Contactless, Financial, Transit
Gemalto has published the results of a street survey conducted amongst Dubai residents, revealing an overwhelming appetite for using contactless technologies.
Dubai’s enthusiasm extends beyond the replacement of cash and encompasses a host of other applications such as public transport access, loyalty schemes and e-tickets for major music and sports events. The vast majority of respondents – 87% – recognize contactless payment as a way to streamline everyday activities by shortening waiting queues at the tills when shopping or commuting.
Moreover, the Gemalto survey revealed that 80% of all the respondents said they would either ‘like’ or ‘love’ the opportunity to use contactless banking card technology on a regular basis. When it comes to using contactless technology on their mobile phones, interests get even stronger with some 85% of those surveyed saying they would “like” or “love” to use their handset as a contactless payment method for goods and services.
NFC e-ticketing has emerged as a favorite in the area, reinforcing the support for Road and Transport Authority (RTA) in Dubai, which is in the process of deploying such an application with leading mobile operators in the region. The ability to download e-Tickets for theaters, concerts and sporting events, together with mobile NFC based identity and access badge in the working place, rounded up the top five most desirable mobile contactless applications.
Closing out, an encouraging 72% of the respondents see no obstacle at all in the use of mobile NFC, with other notable findings that show very few respondents – only 5% – citing concerns over security.
