Forrester Encourages Privacy Policies
06 August, 2003
category: RFID
Forrester Brief – Wal-Mart Drops Item-Level RFID Pilot: Big Whoop
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Wal-Mart’s news unleashed victory cries from consumer privacy advocates and defensive posturing among RFID early adopters.…
Create an RFID privacy policy – now. CPG manufacturers and retailers must address privacy concerns by adhering to best practices like outlining uses of RFID data and providing consumers with opt-in and opt-out choices. By doing so, firms will avoid missteps like Benetton’s: The clothier put its item-level rollout on hold because it had not adequately addressed consumer privacy concerns.”
Clear, respectful policies will prove to be the most effective method of avoiding consumer advocacy group backlashes. If you have not already, see CASPIAN’s web site.