Equifax launches online identity product
13 November, 2008
category: Corporate, Digital ID
Equifax Inc. has introduced the Equifax online identity card, or I-Card, with a beta test of a digital identity management solution that is designed to make online transactions easier and more secure for both consumers and businesses.
I-cards aim to be the online equivalent of a driver license, passport or similar ID that enable consumers to “click-in” to Web and e-commerce sites that accept the I-card and conduct online transactions with greater security and control and without having to fill in forms or remember multiple passwords.
Equifax is partnering with Parity, a vendor in user-centric identity management, to offer the Equifax I-Card that enables people to verify their identity online and prove they are more than 18-years-old. The consumer’s identity is verified using his credit file, says an Equifax spokesperson.
The I-Card will be able to be used at any I-Card enabled Web sites, however, no merchants are currently signed on. “We are hoping to pique business interest with this announcement,” the spokesperson says.
Individuals who obtain the Equifax I-Card will also be offered Parity’s Azigo I-card management software to enable one-click sign-in and identity verification. Consumers can get their Equifax I-Card free of charge here.
