The Criterion Systems pilot is an attribute exchange network that will enable consumers to securely share information, enhance the user experience and reduce fraud, says David Coxe, CEO of ID Dataweb and cofounder of Criterion Systems.

The concept is to simplify the transaction model and enable participants in the ecosystem to get to market and provide those services in a cost effective way for replying parties. The system will be piloted in the financial services sector and online auctions.

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