“What makes a great holiday toy is simple – magic and fun,” said Neil Friedman, president of Mattel Brands.

And so Mattel and Fisher-Price have lined up a whole host of digital toys to get your kids hooked early, including interactive Barbie dolls that teach dancing lessons (with a little help from Infra Red technology), and “T.M.X.” Elmo, and “HyperScan” Game System.

The latter of the three lets players Scan, battle and Re-Scan, utilizing CD-ROM and RFID technology to bring the best of collector card games and video games together in one system.

HyperScan™ will launch in October with three titles, including X-Men™, Cartoon Network’s Ben 10™ and Mattel’s Interstellar Wrestling League™.

Mattel and Fisher-Price® Toys Bring the Magic of the Holidays to Life From Elmo, Barbie® Dolls and Hot Wheels® Cars to the Hottest Kids’ Electronics, This Season’s Must-Have Toys Reflect Today’s Newest Trends and Innovations

EL SEGUNDO, Calif.–(BUSINESS WIRE)–This holiday season Mattel (NYSE:MAT) and Fisher-Price® toys – already topping “must-have holiday lists” everywhere – feature the latest trends, newest technologies and hottest entertainment properties. From the season’s hottest new “T.M.X.™” Elmo to a dancing, interactive Barbie® doll and an all new gaming system, Mattel and Fisher-Price® together have a line-up of toys that will give kids of all ages memorable play experiences year-round.

“What makes a great holiday toy is simple – magic and fun,” said Neil Friedman, president of Mattel Brands. “Mattel and Fisher-Price have a holiday toy line-up that delivers a truly rewarding play experience, with toys that have exciting innovative features, new technologies, rich content, hot properties and more. Kids will have that ‘wow’ moment playing with our toys and they’ll remember – and play with – these holiday toys for years to come.”

This year, classic toys are more fun than ever before with new twists: Preschoolers can laugh along with Elmo with the new “T.M.X.™” Elmo. Young girls can dance with Barbie™, the world’s best-selling doll1 starring in Mattel’s sixth princess tale “Barbie™ in The 12 Dancing Princesses.” And boys return to the basics with the kid-powered Hot Wheels® Terrordactyl™ track set.

New tech toys round out the holiday wish list, including the newest tech preschool gadgets, Kid-Tough™ FP3™ Player and Kid-Tough™ Digital Camera, I Can Play Piano™ and the latest Pixel Chix™ product in an exciting new world Pixel Chix™ ♥ 2 Shop™ Mall. Girls can recreate moments from Polly’s first-ever feature length movie, PollyWorld™, with the PollyWorld™ Rockin’ Theme Park™ playset or play with the interactive Little Mommy™ Play All Day™ doll.

For older kids, technology brings alive the life-like robotic creature N.S.E.C.T.™, tests kids’ knowledge through game play with Scene It?® Nickelodeon®, combines card collecting and video games with HyperScan™, a new gaming platform, and provides the ultimate football arena experience with ESPN® Fast Action Football™.

For Ages 1 – 2

“T.M.X.™” Elmo (2006 Toy Wishes Magazine “All Star”): Finally revealed worldwide on September 19th, “T.M.X.” Elmo has quickly become one of the most talked about and sought after toys in history. Performing like no plush toy ever before, “T.M.X.™” Elmo has tickled America’s funny bone, with three interactive tickle spots on his chin, tummy and foot that send both Elmo and his fans into contagious gales of laughter. Suggested retail price is $39.99 for ages 18 months and up.

Diego’s Talking Rescue Center: Diego’s Talking Rescue Center brings all the adventure and action of the popular Nick Jr. show to life! He can swing through the jungle on his vine, repel down his rescue wire, speed to the scene in his ATV or take to the sky in his helicopter! Suggested retail price is $39.99 for ages 2 and up.

For Ages 3 – 5

“Barbie™ in The 12 Dancing Princesses” Let’s Dance!™ Barbie® Doll: The interactive Let’s Dance!™ Barbie® doll is approximately 15-inches-tall and brings the beautiful choreography from the movie to life. Girls and Barbie® doll can dance together in three ways: she can follow girls’ dance moves, teach girls new moves via demonstration and speech, or perform for girls. The doll includes two interactive wrist bands and one ankle bracelet which can be used by the girls to dance with Barbie®. The doll’s arms are controlled by Infra Red and the leg is controlled by Radio Frequency technology. Barbie® doll wears a beautiful gown and comes with a removable base for even more play. Suggested retail price is $54.99 for ages 3 and up.

Little Mommy™ Play All Day™ Toddler Doll: Girls will love caring for, making discoveries and playing with their very own toddler doll that talks, sings and moves! The adorable Toddler doll says more than 30 phrases and looks so cute when she waves her hand and says, “Hi, Mama.” The Play All Day™ Toddler doll comes with realistic “snacks” like a peanut butter and jelly sandwich and milk. She also responds to girls, so when they feed her a pretend sandwich, she makes cute chewing sounds and says, “More please,” and “Thank you” when finished. And, when girls lay her down for a nap, she will yawn and say, “I’m sleepy.” Suggested retail price is $34.99 for ages 3 and up. There is also a Play All Day™ Activity Center sold separately for even more fun surprises with special places for nap time, snack time, potty and play time available for a suggested retail price of $49.99 for ages 3 and up.

Fairy Wishes™ Dora: Dora has become a magical fairy to make her friends’ wishes come true! Fairy Wishes Dora magically comes alive with a lifelike face that realistically changes expressions throughout playtime. Her expressions are so real it’s almost magical! Suggested retail price is $39.99 for ages 3 and up.

PollyWorld™ Rockin’ Theme Park™ Playset (2006 Toy Wishes Magazine “All Star”): Girls will be able to bring Polly™ and her friends’ adventures from the “PollyWorld™” DVD to life with the PollyWorld™ Rockin’ Theme Park™ playset. It’s the coolest amusement park-meets-ultimate shopping promenade filled with thrilling rides, music to the max and shopping galore – everything girls love! Suggested retail price is $39.99 each for ages 4 and up.

Hot Wheels® Terrordactyl™ Track Set: Kids race to blast a flying pterodactyl out of the sky and avoid erupting volcanoes in this new high-speed Hot Wheels® Terrordactyl™ Track Set. Kid-powered super boosters send cars racing around the track, avoiding the pterodactyl that captures wayward Hot Wheels® cars in its teeth. Win the race to launch the pterodactyl high into the air. The Hot Wheels® Terrordactyl™ Track Set is easy to assemble and folds for easy storage. Not for use with some Hot Wheels® vehicles. Suggested retail price is $39.99 for ages 5 and up.

Kid-Tough™ Digital Camera (2006 Toy Wishes Magazine “All Star”): The first preschool appropriate digital camera that is tough enough and easy enough for a preschooler to use. It’s a real digital camera with a durable drop-resistant design. Suggested retail price is $69.99 for ages 3 and up.

Kid-Tough™ FP3™ Player: This is the first digital media player that provides preschoolers with a durable and easy way to play their favorite downloadable songs and stories. The durability of the Player combined with the Song & Story Online Store full of age-appropriate songs and stories is what sets the FP3 Player apart from any other digital media player. Suggested retail price is $69.99 for ages 3 and up.

I Can Play Piano™: Kids will now have fun learning how to play piano and read music with this innovative new piano system. They simply plug the three-octave piano keyboard, with color-coded keys, into the TV to create a plug and play piano system that turns piano lessons into game play (complete with motivational scoring) that helps kids learn to play their favorite songs themselves. Suggested retail price is $79.99 for ages 4-8 years old.

Power Wheels® Jeep® Hurricane: This extreme Jeep has been pint-sized for preschoolers into a two-seat Power Wheels Jeep Hurricane featuring Ultimate Terrain Traction, taking it places no other battery-powered ride-on can go. Superior all-terrain performance means dirt, gravel and ruts are no challenge for this vehicle. Suggested retail price is $399.99 for ages 3 and up.

For Ages 6 – 8 and over

Pixel Chix™ ♥ 2 Shop™ Mall Assortment (2006 Toy Wishes Magazine “All Star”): Fresh off its success as one of last year’s hottest holiday toys, Pixel Chix™ – “a 2-D girl living in a 3-D world™”– can now shop and hang out at the Pixel Chix™ ♥ 2 Shop™ Mall. This mall comes with a flip screen allowing the Pixel Chix™ gal to move between the shops for double the fun. There are two malls in the assortment, each with two shops – one with a boutique and food court and the other with a salon and pet shop. Seven different input buttons allow for interactive play including work, money, and shop buttons. The more the Pixel Chix™ gal works, the more money she has to spend on all the cool things in the mall. Girls can connect both malls together so that their Pixel Chix™ girlfriends can hang out or shop together. The mall closes up into an adorable handbag-shaped case so girls can take it on the go. Suggested retail price is $34.99 each for ages 6 and up.

ESPN® Fast Action Football™ (2006 Toy Wishes Magazine “All Star”): Fisher-Price® and ESPN have done it again! First there was the GameStation™, then Shot Block™ Basketball, now Fast Action Football! This indoor electronic game combines a digital display with physical head-to-head football action, plus play-by-play commentary, football sounds and electronic scoring, making it feel like you’re right in the action. Suggested retail price is $199.99 for ages 6 and up.

Tyco® R/C N.S.E.C.T.™ Assortment (2006 Toy Wishes Magazine “All Star”): Imagine a super secret technology that transforms living organisms into fully functioning, life-like robotic attack creatures. The N.S.E.C.T.™ (New Science of Experimental Combat Technology) creature engineered for stealth and attack, features natural bug-like motion, a rapid-fire and six-shot cannon to launch foam darts up to 20 feet and working power claws. The N.S.E.C.T.™ creature comes ready-to-run with a Tyco® 7.2-volt battery and charger, and a 9-volt battery for the transmitter. Suggested retail price is $99.99 for ages 8 and up.

Scene It?® Nickelodeon® Game: The latest edition to the award-winning Scene It?® portfolio, Scene It?® Nickelodeon® is perfect for kids of all ages. The game features clips, puzzlers and questions from the best Nickelodeon® programming, including SpongeBob SquarePants™, Avatar™, Unfabulous and more. For two or more players. Suggested retail price is $34.99 for ages 8 and up.

HyperScan™ Game System (2006 Toy Wishes Magazine “All Star”): HyperScan™ is a first-of-its-kind game system that lets players Scan, Battle and Re-scan!™ The hybrid game system is a breakthrough gaming platform that utilizes CD-ROM and RFID technology to bring the best of collector card games and video games together in one easy-to-use, highly customizable system. HyperScan™ combines re-writable Intellicard™ technology with the button-mashing action of video games. Players scan collectible cards over the HyperScan™ console and their favorite characters magically come to life on their television screen. During video game CD-ROM-powered play, kids can pause and scan their collectible game cards over the console to upgrade, modify and enhance their offensive and defensive battle abilities such as extra strength, armor and special attack. When victory is theirs, players re-scan their cards and their new winning powers are permanently upgraded onto their character card for use in future game play. The HyperScan™ game system comes complete with the console, one controller (designed for tween-sized hands), one X-Men™ CD game and six X-Men™ collectible game cards.

HyperScan™ will launch in October with three titles, including X-Men™, Cartoon Network’s Ben 10™ and Mattel’s Interstellar Wrestling League™. Marvel Heroes™ will also be released in November 2006. Game packs will include one CD game and six collectible game cards. Booster packs will include six collectible game cards. Suggested retail price is $69.99 for ages 8 and up. Additionally, suggested retail prices for the Game Packs are $19.99 and Booster Packs are $9.99.

About Mattel

Mattel, Inc., (NYSE:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl® and Tyco® R/C, as well as Fisher-Price brands (www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 26,000 people in 42 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world’s premier toy brands – today and tomorrow.

TM & © 2006 MARVEL. This X-Men CD Game and X-Men collectible game cards are produced under MARVEL license.

TM & © Cartoon Network.

1 Cumulative Year End 2005 data gathered from worldwide sources using similar categories and averaged to US Dollars (exchange rate as of Aug. 1, 2006