Daisy Brand Expands Use of Alien’s RFID
14 January, 2008
category: RFID
Alien Technology today announced the expansion of its RFID deployment within well-known sour cream manufacturer Daisy Brand’s distribution centers in Texas and Arizona.
For Daisy, which has been using RFID to track goods since 2005, the RFID expansion in 2008 includes the installation of the new Alien ALR9900 enterprise-class readers at distribution centers in Casa Grande, Arizona and Garland, Texas.
“There is value and ROI with RFID,” said Kevin Brown, director of information systems for Daisy Brand.
Daisy Brand Expands Use of RFID With Alien Technology® Products
Leading Dairy Company Saves Time and Money Using RFID Technology
MORGAN HILL, Calif.–(BUSINESS WIRE)–Alien Technology, an industry leader in Radio Frequency Identification (RFID) products and services, today announced the expansion of its RFID deployment within Daisy Brand’s distribution centers in Texas and Arizona.
Daisy Brand has proactively been employing RFID for inventory tracking since the beginning of 2005. The RFID expansion in 2008 includes the installation of the new Alien® ALR9900 enterprise-class readers at the sour cream and cottage cheese maker’s distribution centers in Casa Grande, Arizona and Garland, Texas.
“There is value and ROI with RFID,” said Kevin Brown, director of information systems for Daisy Brand. “We’re taking what we have learned from the RFID data to derive value and provide business insight into what supply chain events occur, and when. Daisy’s use of RFID has also improved customer satisfaction.”
Daisy Brand’s RFID solutions include use of forklifts outfitted with Alien RFID readers and tablet computers used in conjunction with an iMotion Edgeware RFID middleware platform provided by GlobeRanger. The readers capture the EPC numbers of Alien’s Omni-Squiggle® Gen2 tags used on pallets. Data from forklift readers and fixed readers are routed into Daisy’s ERP system for immediate information access from the company’s factory and warehouse in Garland, Texas.
“RFID technology allows companies such as Daisy Brand to improve real-time tracking of products, expiration dates and unique location,” said Ronny Haraldsvik, vice-president of marketing and industry relations at Alien. “Daisy is great example of dairy producer and distributor making use of RFID within the supply chain to improve its own inventory tracking and derive business benefits accordingly.”
Data about the product on a tagged pallet, including its type (no-fat versus regular sour cream, for example) and sell-by date is also stored in the company’s ERP system. When a truck arrives to pick up a load, the system will let that driver know if he is picking up the proper pallet. For example, a pallet containing cases of product with an imminent sell-by date would not be shipped to a far-away retail destination. The reader at the portal will also alert a driver on his tablet PC if he is loading the wrong pallet for a specific truck.
Daisy Brand first implemented Alien’s RFID tags, readers and software in 2005 at its distribution center in Garland, Texas. Since then, Alien’s products and support services from RFID partners have enabled Daisy Brand to operate more efficiently by saving time and increasing the visibility of products as they move from the company’s warehouse in Texas to third-party facilities across the country.
About Daisy Brand
Daisy Brand is a leading provider of cultured dairy products and a fourth-generation, family-owned business headquartered in Dallas, Texas. The company provides sour cream and cottage cheese for the retail, food service industries, and the military sectors. Daisy Brand is located in Garland, TX. For more information, visit www.daisybrand.com.
About GlobeRanger
GlobeRanger is a leading global provider of end-to-end enterprise edge solutions and professional services to support RFID, mobility, and sensor-based solutions. Its innovative Edgeware™ platform, iMotion™, provides the critical infrastructure layer for managing devices, networks, data and processes at the edge of the enterprise, enabling real-time visibility and response. iMotion serves as the foundation for GlobeRanger and its partners to rapidly develop, deploy and manage edge solutions. Founded in 1999, GlobeRanger is headquartered in Richardson, Texas. For more information, visit www.GlobeRanger.com.
About Alien Technology
Founded in 1994, Alien Technology is a leading technology and product provider of UHF Radio Frequency Identification (RFID) Integrated Circuits (IC), tags, readers and professional services. Alien Gen 2 products, along with software solutions from partners, help solve business problems for customers to improve productivity, processes, security and asset tracking for closed-loop and supply chain systems. These solutions are currently implemented in industries such as consumer packaged goods, retail, manufacturing, transportation, airports and cargo logistics, government and defense, and more. Alien’s patented Fluidic Self Assembly (FSATM) technology and related proprietary manufacturing processes are designed to enable the manufacture of high volume, low-cost RFID tags. Quatrotec, Inc., a wholly owned subsidiary of Alien Technology, is a specialized professional services and technology firm that provides complete solutions to meet the sophisticated requirements of the transportation industry. Alien’s facilities include corporate headquarters in Morgan Hill, CA; RFID tag manufacturing facility in Fargo, ND; the Alien RFID Solutions Center in Dayton, OH; Quatrotec’s offices at the San Francisco International Airport (SFO); and sales offices in the US, Europe and Asia. Alien is a member of EPCglobal. For more information please visit www.alientechnology.com.
Alien, Alien Technology, the Alien logo, Squiggle, and FSA, are trademarks or registered trademarks of Alien Technology Corporation in the United States and other countries. Copyright 2008 Alien Technology Corporation. All rights reserved.
