February saw the industry’s best and brightest showcase their solutions at the Mobile World Congress (MWC) event in Barcelona, with NFC and mobile payments stealing the show.
David Orme, chief executive officer of Bell ID, reveals his thoughts on the event in a release on Bell ID’s website.
According to Orme, the exhibition’s “NFC Experience” — a showcase that saw some 10,500 participants get a hands-on experience with NFC-enabled devices — was particularly enlightening. The Experience enabled Congress goers to exchange information and make transactions within the exhibition center and across Barcelona.
With the number of NFC-enabled devices expected to skyrocket in the coming year, Orme explains that the forging of secure, interoperable NFC payment applications and mobile wallets will be pivotal to achieving user engagement, trust and NFC adoption.
Orme also reveals that the establishment of an agreed upon payments infrastructure will serve as a launch pad to deploy couponing loyalty and ticketing— a move that he believes will show the true value of NFC.
Orme also addresses the commitment of Visa and Samsung following the duo’s announcement at the Congress that all forthcoming Samsung devices will ship with embedded secure elements and Visa’s payWave mobile payment application.
Orme is keen on the launch of the Samsung Galaxy S IV, expected next month. Namely, Orme is interested to see how much publicity the device’s NFC mobile payment functionality will garner and how the media and public will receive it.
Orme concludes by stating that the coming year will be affected greatly by the role of trusted service managers (TSM), as the efficient and secure delivery of apps and services to consumer devices becomes increasingly necessary.
Orme’s full release can be found here.