A new app for mobile phones running on the Android operating system has been developed by AppTech that purports to be capable of recognizing a person’s age via the built-in camera on the phones.

The app, called ReconAge, utilizes face recognition technology from biometric developer Cognitec Tecnologia Brazil and data processing technology from data processing specialist BrScan Tecnologia.

The long-term hope for the app, which utilizes real-time face recognition, is to give marketers and advertisers the ability to know a user’s age when they are targeting specific messages to him, but for the time being it is simply for entertainment purposes.

AppTech is expecting releases of ReconAge for the iPad and iPhone in March.

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