Near field communication is in the spotlight right now as an payments technology but it also has untold potentials. A rapid growth will drive a shift from mobile payments to adventurous, interactive marketing and authentication services. If NFC is included in a device, using it can be simple, requiring no modification to devices or downloading apps. Embedding tags enables consumers to interact with nearly any item or document in new ways. These “Internet of Things” applications include tapping a smart poster for an interactive brand experience, authenticating the value of a luxury item or verifying the presence of a health care provider.
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