14 May, 2012Coachella rakes in more fans via RFID social media
The Coachella Valley Music and Arts Festival with help from Intellitix, an RFID technology provider for live events, added an online audience of more than 30 million last month when over 30,000 fans registered to “Live Click” around the festival site. The technology used various touch points positioned at key areas around the festival site […]