Consumers aren’t adopting mobile transactions as quickly as originally thought, in part due to security and fraud concerns, says Forbes. The mobile commerce market is in trouble unless consumers trust that mobile applications and devices are secure.
Today’s current password-based security processes are not cutting it, as most apps still require passwords for authentication, which is cumbersome to do on a mobile keypad. Users also tend to choose weak passwords that are easily stolen.
Because many mobile devices already come with features like touchscreens, microphones and gyroscopes that are ideal for more advanced authentication processes, businesses should start incorporating them to provide better protection and foster more trust for mobile transactions.
These authentication processes include one-time passwords, image-based or pattern-based authentication and biometrics. Utilization of these options can provide quicker and more intuitive ways to safely verify a user’s identity. By making the mobile transaction a smoother process, users may flock to the mobile market.
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