Research In Motion (RIM) has partnered with Tapit, a Sydney based NFC marketing company, to launch a campaign in Australia that uses NFC-enabled posters and tokens to share content for BlackBerry users.
RIM’s street team is now handing out the posters and tokens, which can be tapped with an NFC-enabled BlackBerry handsets to instantly receive content about BlackBerry Messenger and BBM Music.
“We believe NFC will be increasingly used in Australia in a variety of ways including making mobile payments with your smart phone, transferring information or even using your smart phone as a digital key,” said Adele Beachley, managing director for RIM Australia. “Partnering with Tapit will allow us to showcase the power of NFC in marketing.”
The BlackBerry Bold 9900 and BlackBerry Curve 9360 both feature built-in support for NFC and are currently available in the Australian market. RIM says they are committed to supporting the advancement of NFC and will continue to equip future smart phone models with the technology.