Proxama is providing the NFC marketing platform for the latest consumer facing mobile campaign from online retailer Very.co.uk.

The campaign has recently launched in Liverpool and is using NFC to generate traffic and sales via the retailer’s web site. Built using Proxama’s TapPoint NFC marketing platform, the campaign gives an online brand a high-street presence in a disused store front, targeting Liverpool’s fashion shoppers by promoting the latest festive trends this Christmas.