Proxama announced that it has established a partnership with digital agency Isobar to deploy NFC-based marketing solutions for its clients. The deal will extend to both Isobar agencies glue Isobar and Isobar mobile in the UK.

The partnership is expected to launch NFC marketing campaigns and solutions for consumer-facing brands from early 2013.

The companies were first introduced at a “hackathon” event hosted by Isobar that explored new uses of NFC. The Isobar Create London event, which built on the success of previous events in Boston and San Francisco, challenged participants to devise and develop NFC applications in just 36 hours before pitching to an expert panel of judges from O2, BlackBerry, Samsung, Proxama, The Guardian, Contagious Magazine and BlueVia for a chance to win funding.