O2, a UK provider of mobile and broadband services, says it is ready to go with NFC but is waiting on support from retailers and handset manufacturers. O2 began piloting NFC in 2007 with customers using a Nokia phone and backing from Barclays bank. According to Mobile News, O2 is now in discussions with large retailers for the deployment of the necessary electronic point of sale units and with handset manufacturers to enable NFC on all future devices.

“From our trials we gathered that customers love NFC. The challenges are the deployment of electronic point of sale systems across mass retail, so we are talking to large retailers and the transport industry about this,” O2 chief executive Ronan Dunne said.

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