MasterCard has proposed the formation of a cross-industry group designed to promote collaboration and alignment between networks, issuers, merchants, manufacturers and other groups in the implementation of EMV technology in the United States.

The group would focus on several key areas, such as providing guidance on non-proprietary technical issues, standardizing the consumer experience, and creating a set of common terms, descriptions and guidelines for EMV-enabled devices and terminals.

MasterCard emphasized the need for industry alignment regarding the implementation of EMV standards, as well as introducing the need for securing all channels including the ATM.

Discussions regarding the activation of this group have begun and details will be made available over the next few weeks, as the industry continues to join together and the formal structure of the group is formed.