K-Plussa launched an upgraded, contactless version of its cash card to provide a faster and easier shopping experience for costumers at the checkout. K-Plussa is a customer loyalty programmed in Finland offering benefits to its customers from over 3,000 shopping places and over 40 business partners.

The new contactless K-Plussa cash card will be issued to new costumers and those replacing their existing one, with the initiall roll out slated for as early as this month. Contactless terminals installed at participating venues will enable customers to simply hold their card near the reader to register points and grant other benefits.

Currently, there are more than 3.7 million K-Plussa cardholders in nearly 2.2 million households in Finland.