JCDecaux, an outdoor advertising company, appointed zappit as its partner for the development of NFC-enabled services for JCDecaux and JCDecaux Airport in the UK. zappit provides QR, NFC and mobile payment technology that helps brands market to consumers with smart phones.

The move follows the “Test the Near Future” trial in March 2012 in Reading, a deployment of NFC-enabled outdoor advertising sites.

The partnership launches an NFC outdoor advertising campaigns across JCDecaux’s roadside, rail and airport businesses.

In March 2012, JCDecaux, Kinetic and zappit launched the trial of NFC-enabled 6-sheets in Reading. Working with 13 clients from GroupM agencies, campaigns ran across all poster sites in Reading over a four-week period. More than 3,000 people scanned the poster sites.