During the London 2012 Games, Intellitix powered some of the most exclusive private after-show parties using its full suite of RFID technologies specifically designed to enhance guests’ experience.

Using Intellitix systems and ID&C RFID wristbands, an online audience of 2 million was generated when ticket holders linked their bands with Facebook to check in and post photos using custom-built units within the venue.

Produced by official sportswear provider adidas in collaboration with Sparklestreet, theevents welcomed celebrities, VIPs, competition winners and Olympic medalists to pop-up venue “adidas Underground” in East London.

The full suite of RFID technology deployed also included a secure access control system and a “cashless” bar with guests’ RFID wristbands.