The NFC Forum, a non-profit industry association seeking to advance the use of near field communication technology, will be sponsoring and participating in the Mobile Transactions Workshop at the Mobile Internet World Conference and Expo, Oct. 22 in Boston at the city’s Convention and Exhibition Center.
The first session of the Mobile Transactions Workshop, “The Evolution of Inquiry to Interaction,” will feature speakers Gerhard Romen, vice chairman of the NFC Forum and Director of Business Development, Nokia; Sean Moshir, CEO, Celltrust; and Jon Paisner, senior analyst, Yankee Group. The panelists will discuss how mobile banking is moving from simple telephone-based balance inquiries toward more diverse transactions in which the mobile device interacts directly with other physical devices, such as point-of-sale terminals, kiosks, and smart posters. Because NFC technology is key to this evolution, the presenters will address the benefits of NFC and the security protocols necessary to protect consumers’ confidential financial data.
The second session, “No Card Required: Riding Mass Transit with Only Your Mobile Phone,” will address the interrelationships of transit authorities, merchants, and financial institutions as NFC-enabled transit fare applications gain traction. Panelists will include Stephen Miles, chair of the MIT Enterprise Forum RFID Special Interest Group; Charles Walton, executive vice president, INSIDE Contactless; and Hans Reisgies, director, NFC Business Development, VIVOtech.
Panelists in the third session, “Access Control, Mobile Promotions and Payments,” will discuss NFC applications that enable mobile phones to do everything from acting as electronic hotel room keys to serving as coupon distribution devices. Presenters will include Tim Jefferson, managing director, The Human Chain; Prakash Hariramani, senior business leader of Global Product Innovation, Visa; Ben Ackerman, vice president of business development for Firethorn, Qualcomm; and Joe Mendoza, director of marketing, North America Telecommunications, Gemalto.
The Mobile Transactions Workshop was developed for financial industry executives and developers across the mobile transaction ecosystem, e-commerce professionals, carriers/operators and content providers, card associations, banks, merchants and device manufacturers.
For more information or to register, go here.