Clothing retailer The Gap has completed an NFC-based marketing campaign at its two flagship stores in Tokyo’s Harajuku and Ginza districts, reports Floost.com.
The week-long “High Touch” campaign pitted the two stores against each other in a competition to see who could create the best outfits. Customers could vote on their favorite outfits, modeled in-store by employees, using NFC-enabled bracelets provided by The Gap.
Customers first had to register online at the company’s website to receive a bracelet in-store. After picking up the bracelet from the reception desk, the customer could walk around the store and check out the staff’s outfits. Once the customer found one they liked, he or she could “high-five” the model by touching the NFC bracelet to the model’s phone.
This established a link to a Facebook page where the votes were tallied, as well as posted a photo of the outfit to the customer’s Facebook profile.
Customers who participated in the campaign, which wrapped up earlier this month, went home with a free denim bracelet and were referred to an online coupon for 20% off their next Gap purchase.
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