Cubic Transportation Systems has named Doug Morse to the role of vice president, customer experience. The new executive level position created by Cubic provides a focal point for everything related to customer service and satisfaction.

Morse assumes responsibility for ensuring that customers worldwide are achieving their goals with Cubic technology and services. Morse also will be responsible for Cubic’s changing services role, to help its customers adapt to and integrate the new technologies such as smart phones and open payment for their businesses.

“The mass transportation sector is dealing with rapidly changing dynamics,” said Steve Shewmaker, president, Cubic Transportation Systems Worldwide. “We must continue to deliver excellence on every front, and ensure we meet and exceed our key customer metrics.”

Morse has over three decades’ experience in customer service, including Fortune 500 companies such as IBM and Oracle.