Asda Stores Ltd., a British supermarket chain, is planning to trial contactless payment technology in 25 of its stores, according to Computerworld UK.
The contactless systems will be supplied by both Visa and payment value chain Streamline. Customers will be to simply tap the reader with their contactless-enabled card to pay for goods up to £15, rising to £20 June 1, potentially reducing queue times.
The pilot will commence at Asda supermarket’s stores from July onwards, just in time for the 2012 London Olympics. This also comes following other major UK retailers rolling out contactless payments including WHSmith and Co-operative Food.
There are approximately 20 million contactless cards in circulation in the UK today, which is expected to increase to 30 million by the end of 2012, according to Visa.
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